Happy Cows Equals Happy Customers
Nestled on the gently rolling prairie of America’s Heartland, the Gruber family has farmed this part of Wisconsin for generations. Decades of experience and the “hands on” personal care for the animals produces a Craft Raised Beef with the superb tenderness and quality only a small family farm can provide. Raising Holstein beef on a traditional mixture of Alfalfa, Grains and other forage from their own fields, the genuine passion for the animals, land and choice to always “do things the right way” comes through in each rich, flavorful bite.
Ordering Your Beef:
All our beef is sold as “Mixed Quarters”, “Sides of Beef” or “Whole Beef”. By selling our beef this way, we can ensure transparency and provide you with absolute control over where your beef comes from, how it was raised, how it is processed and the assurance that it was sourced from a single animal.
When buying a Quarter of Beef, we typically offer a “Mixed Quarter” to provide a better deal for everyone. As the name implies, a “Mixed Quarter” is (25%) of a single animal, they are also popularly known as a “Split Halve.”
By combining a balanced selection of cuts from the front and back quarters, you achieve better variety and value, maximizing steaks and whole muscle cuts with minimum “wastage”. Below is a full breakdown of typically expected cuts, developed through close collaboration and partnership with our Artisan Butchers to maximize the quality and quantity of Steaks you will receive with your order.
Also be sure to ask about our sausage, jerky and charcuterie options. These are seasonal and depend on the exact butcher, but can be a great option for those desiring less ground beef, and is typically
What to Expect in a Mixed Quarter: Approximately 140 Pounds**
- (1) Chuck Roasts
- (1) English Roasts
- (4) Chuck Tender Steaks (“mock-filet” steaks)
- (6) Flat Iron Steaks
- (2-3) Packages of Short Ribs
- (2) Packages of Stew Meat
- (5-6lb) Brisket
- (8-10) Ribeye Steaks
- (1) Skirt Steak
- (8) N.Y. Strips
- (4) Filet Mignons (approx. 8oz/each)
- (4) Sirloin Steaks (approx. 10oz/each)
- (1) London Broil Roast
- (1) Bottom Round Roast
- (1) Eye of Round Roas
- (1) Sirloin Tip Roast
- (60-65lbs) Ground Beef/Chuck
Side of Beef (½ Beef)
A full Side of Beef provides you not only with a bounty of top quality beef, but also allows for a greater degree of customization during processing. We are happy to work with you and the processor to try and meet any requirements or requests you might have including full primal cuts. If you wish to go with the “standard cut”, simply double the quantities listed above for the mixed quarter to get an idea of typical yields
Typical Amount of Beef from a “Full Side”: Approximately 280 Pounds**
Whole Beef (Entire Animal)
A domain usually reserved for only our most carnivorous customers, caterers, independent restaurants and other organizations. A full beef provides the ultimate level of customizable processing and a truly exceptional quantity of the finest beef available, cut to your exacting specifications.
When ordering a full beef, we are happy to work with you and the processor to meet any special requirements or requests you might have including full primal cuts and aging practices. If you wish to go with the “standard cut”, simply quadruple (4x) the quantities listed above for the mixed quarter to get an idea of typical yields.
Typical Amount of Beef from a “Whole Beef” (4 Shares): Approximately 560 Pounds**
Typical Lead Time:
In order to ensure the ethical treatment of the animals as well as the proper processing and dry aging required for beef of this quality (21-Day Dry Age minimum), please expect a minimum of 4-6 Weeks between placing your order and receiving your beef. Not to worry, our friendly staff will keep you up to date every step of the way.
To ensure maximum freshness and quality, at the time of your order we will coordinate arrangements for transport and processing. To ensure optimal quality, we age our meat for 21 days before packaging to allow the true flavor and tenderness of the beef to shine through. Once processing, aging and packing are complete, your order will be ready, and we will contact you to arrange final details for pickup or delivery.
Shipping or Local Pickup:
Plain Simple Beef brings family farm fresh, right to your front door.…..Or Come to Ours!
We can arrange for direct shipping to the vast majority of customers* in the Lower 48 states. With our proprietary packaging, and real-time order tracking, you can rest-assured that your beef arrives safe, sound and delicious!
*Due to the perishable nature of the product and need to preserve the freshness and quality of your order, we depend on FedEx express shipping. If your address is not covered under our standard shipping options or able to receive express shipping, we are happy to work with you to find a solution if possible!
Local customers are more than welcome to pick up their beef in person from the processor of their choice and will receive a discount of $150 per quarter of beef.
Just prior to completion of processing, you will be contacted via your preferred method to arrange a pick-up window that fits into your schedule.
Either way, our friendly staff is here every step of the way to try and make your customer experience just as great as our beef!
We feel it is much better to under promise and over deliver than leave you disappointed, in the majority of circumstances, you will receive MORE than listed. Remember, every animal is unique, so while we can closely estimate the finished result, there will always be some variation.